Shuyu Lelio Yang

Profile

Shuyu Yang is a Lecturer in Fashion Marketing and Brand Communication. Shuyu holds a PhD in Fashion Marketing and Management from the University of Manchester, as well as a BA in Fashion Design and Engineering, spanning both art and science disciplines. Prior to joining the University of Leeds, Shuyu worked as a Teaching Associate and Guest Lecturer at the University of Manchester during his PhD studies.

Shuyu is an interdisciplinary researcher working across marketing and management, fashion, and art studies. His PhD project, grounded in Consumer Culture Theory, explored how gendered ideology operates through male beauty influencers in China. Shuyu is currently involved in several ongoing research projects. These include an Academy of Marketing-funded project in collaboration with Dr. Shuo Feng, titled Consumer Resistance Towards Capitalist Patriarchy: An Exploration of Female Queers’ Migration to Rural Communities in China. He also leads a Digital Creativity and Cultures Hub (DCCH)-funded project titled An Exploration of How UK-based Diaspora Chinese Queer Ravers Resist White-centrism Through Queer Nightlife. His work focuses on neglected and marginalised voices, engaging with themes of gender, queerness, and disruptive technologies.

With extensive experience in the fashion and creative industries, Shuyu has held various roles including fashion designer, visual merchandiser, fashion buyer, and editor. Shuyu hopes his teaching and research can help him grow as a person and contribute to making the world a better place.

Responsibilities

• Module Leader
• School Study Year Abroad Coordinator

Research interests

He is an interdisciplinary researcher in marketing and culture. As an interpretivist researcher, his work focuses on consumer and fashion contexts.

His research interests include consumer culture, critical marketing and management theory, and critical fashion studies.

Qualifications

• PhD in Marketing
• Master in Science
• BA in Arts and Science

Professional memberships

• Fellow Leadership in Education Awards Programme
• Member of Consumer Culture Theory Conference
• Member of Academy of Marketing Conference
• Member of GENMAC (Gender Market Consumers Conference)
• Early Career Reviewer Board Member of Qualitative Market Research
• Member of FACE (Fashion Academics Create Equality)

Student education

I work as a module leader for multiple modules, and my teaching covers all undergraduate levels, with a specialization in (critical) fashion marketing.